Now rolling out across Israel
Your ride.
Your choice.
ROLL shows you the drivers nearby — their car, their rating, their style — and you pick. Every fare runs on the official meter, so the only surprise is how good the ride is.
How ROLL works
Three taps, zero guessing
Say where you're going
Drop a pin or type an address. ROLL shows every licensed taxi around you in real time.
Pick your driver
See each driver's rating, car and ride style before you book. You choose — not an algorithm. The fare is on the meter either way.
Roll
Track your driver on the way, pay in the app, rate the ride. Same driver next time? Add them to your favorites.
Why ROLL
Built like a choice, not a lottery
Meter fare. Always.
Every ROLL ride runs on the official taxi meter — the same regulated rate no matter which driver you pick. No surge, no bidding, no surprises.
Real, licensed taxi drivers
Every ROLL driver holds a professional taxi license and passes identity verification and a national registry check.
Your kind of ride
Quiet ride to the airport? Kid seat? English speaker? Filter by what matters to you.
Drivers keep more
Fair commissions mean the best drivers stay on ROLL — and it shows in the service.
Where we roll
Live in the heart of Israel
Ready to roll?
I'm a rider
Learn how ROLL gets you a better ride — and download the app when we launch in your city.
How ROLL works →I'm a driver
Driver registration is now open. Build your profile in minutes and start earning on your terms.
Register as a driver →